Creative Business: Industry Preparation and Entrepreneurship
LVC Hall (Fine Arts Bldg)
Rooms 2016 (Undergraduate Design Lab)
Instructor: Tony McEachern
Email: tonymc@digitalvanguarddesign.com
Course No.: Undergrad. 16984-125-01 Grad. 17084-312-01
Day/Time: Mondays and Wednesday 10:10 am – 12:00 noon
Assignment No. 1
Creative Industry Questionnaire
The following questions have been determined to represent the more frequently asked of students as they pursue careers in the creative field. Consider these questions and answer at least three (3) of them in your own words and based on your own opinion up this point of your college/professional career. Be prepared to share your answer and participate in a class discussion. [Please type your answers.]
1. What would an Art Director look for or consider as a “Good Portfolio?”
2. How important are internships in the Creative Field. Explain your answer?
3. Do you have any knowledge of, or experience with, AAAA / MAIP?
4. What are your thoughts on Graduate School? Would you say it is necessary or even relevant? Would you even recommend it? If so, what do you think are viable majors?
5. What are the professional levels of the creative field and what is the degree relevance/equivalence?
6. If you were an Art or Design Director, where would you go to look for talent (Designers, Photographers, Models, Voices, etc.)?
7. As an “African American Female/Male” what challenges do you feel you have to deal with and overcome? (If this doesn’t apply to you, change the terms of this question to make it fit your concerns.)
8. In your opinion, is business and marketing important or not very important for an artist in this field? And to what degree should a young artist/designer aspire to know and understand business and marketing?
9. How significant is the understanding of Digital Media Technologies, the Online Universe and digital design software (QuarkXpress, Photoshop, Illustrator, etc.) in contemporary creative fields?